Experience
Zoll HomesPowered by Keller Williams (2023-Present)
Licensed Realtor serving Livingston County + SE Michigan
Designed, launched, and managed the Zoll Homes website (Jan 2025) along with marketing materials, newsletters (avg. open rate 40%), social media, and community-focused events — driving steady month-over-month organic traffic growth, increased brand visibility, and stronger client relationships with zero ad spend through social media, email, and referral strategies.
Negotiated contracts and implemented sales strategies, closing over $5M in transactions annually.
Delivered tailored solutions to meet client needs, ensuring a seamless experience from first engagement to closing.
Signal advisorsDirector of Sales and Operations (Jan 2024-Nov 2024)
Directed $55M in business activity through operational optimization and team leadership.
Defined and executed OKRs to align departmental performance with enterprise priorities.
Created cross-functional workflows to resolve operational gaps and improve accountability.
Spearheaded initiative to launch a new lead generating website to support revenue targets.
Responsible for 11 direct and in-direct reports.
McKinney Alternative InvestmentsVP- Program Management (Jan 2023-Aug 2023)
Oversaw enterprise initiative planning and OKR execution as EOS Integrator.
Implemented scalable SOPs across cultivation and retail operations.
Reduced project timelines by 20% through Agile project management and executive alignment.
Responsible for 15 direct and in-direct reports.
Xenith- Rocket FOCVP Operations/Chief of Staff (March 2016- Jan 2023)
Supported execution of a large-scale product recall, achieving a 60% completion rate while preserving customer trust and minimizing reputational damage across $11M in annual revenue.
Contributed to the “New Deal” cultural transformation, realigning sales team performance with company values and improving operational accountability, leading to growth in retail and web channels despite underperformance in team/dealer sales.
Partnered with cross-functional leaders to address quality and operational gaps, resulting in the company’s strongest service level performance and minimal year-end inventory variance in 2017.
Assisted in a company-wide rebrand, revitalizing market presence and positioning the business for a targeted $25M–$30M revenue trajectory by 2019.
Collaborated on the transition from dealer-based distribution to a direct-to-team sales model, improving unit economics and margins on youth helmets, which had previously been sold at a loss.
Supported planning and rollout of new products and technology initiatives, streamlining operations and enabling product launches forecasted to drive multi-million-dollar revenue increases in 2018–2019.
Helped develop and implement a structured sales process from lead generation to fulfillment, enhancing operational flow and setting the stage for doubling the sales team in key markets.
Responsible for 80 direct and in-direct reports
FatheadDirector- Customer Experience (Sept 2006- March 2016)
Scaled support team to meet seasonal demand, reducing operational costs.
Collaborated on UX improvements that increased conversion rates by 10%.
Managed 25+ team members, improving KPIs by 15% through optimized workflows.
Responsible for 6-25 direct reports throughout the year.
Quicken Loans- RocketSr. Team Leader- Call Center (Sept 2004- September 2006)
Analyzed performance data and trends, optimizing processes to maximize efficiency and conversion rates.
Enhanced sales script, increasing conversion ratio by 15%, and motivated team to exceed goals, earning Team Captain of the Year.
Delivered sales training, leadership development, and career mapping for new hires, while implementing a live chat program to improve client engagement.
Led 25–30 direct reports, overseeing daily operations, production goals, task delegation, scheduling, and commission approvals.